A leading brand built upon service excellence.

Here at Prime, with over 35 years in the rental business, our team is equipped with the right knowledge and expertise to service your every need.

When it comes to car rental, you need a service partner who can provide you with the most comprehensive selection of cars at competitive rates; and also, a reliable company that is committed to providing you the best services and going the extra mile for you.

We’re an award-winning brand.

The success of Prime is recognized by not just renowned publications, but also our ever-growing base of happy customers, from individuals and top corporate leaders to multi-national companies.

The secret to our industry success? We adopt a personable approach with strong commitment to providing prompt and reliable services for all our customers.