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A leading brand built
upon service excellence.

Take a sneak peek of what Prime & Section Car Rental is all about with Ms Annie Goh, General Manager for rental & leasing services.

We’re an award-winning brand.

The success of our brand is recognized by not just renowned publications, but also our ever-growing base of happy customers, from individuals and top corporate leaders to multi-national companies.

The secret to our industry success? We adopt a personable approach with a strong commitment to providing prompt and reliable services for all our customers.

Prompt & reliable service is our motto.

Here at Prime, with over 30 years in the rental business, our team is equipped with the right knowledge and expertise to service your every need.

When it comes to car rental, you need a service partner who can provide you with the most comprehensive selection of cars at competitive rates; and also, a reliable company that is committed to providing the best services and going the extra mile for you.

In the Media.

Our Brands.